Discounts are already in force and include basic items such as noodles, puree, flours and oils. Amado also stressed that, unlike other wholesalers, the company allows to buy both merchants and retail consumers.
The President Javier Milei He enthusiastically celebrated the announcement of the businessman who had a drop in prices in all his premises. With an exclamatory “Menger in Action … !!! Vllc!”the president framed the decision in his economic ideology and presented it as a practical demonstration of the free market against state controls.
The chain is Maxiconsumo, and the decision was taken by Víctor Fara, owner of the Marolio wholesale company and the brand. Fera communicated through its social networks that the measure will begin to govern immediately and will extend during August and September.
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The measure, communicated by FERA and then confirmed by the company’s commercial manager, Carlos Amadoimplies one 4% average reduction in essential products of the basic basket which will be applied during the months of August and September.
“The decision is political and is from the company’s management“Amado explained in dialogue with Radio AM 750, and stressed that the goal is to” enter the distribution chain with competitive prices. “As noted, the initiative was possible thanks to the accompaniment of the country’s main suppliers.
What discounts will be available in Maxiconsumo
Discounts are already in force in 38 Maxiconsumo branches distributed throughout the national territory and include basic items such as noodles, puree, flours and oils. Amado also stressed that, unlike other wholesalers, the company allows you to buy both from merchants and retail consumers.
To the general decline an additional benefit is added: those who pay with one of the most used virtual wallets access a 10% extra discountcumulative to the reduction already in force.
One of the critical points of the basket is the oilespecially that of sunflower, whose price is directly linked to the dollar. Amado clarified that the company’s strategy aims to reinforce the offer of Mix oil and, in the case of sunflower, set an intermediate value. “The company’s political decision was to find an average price. The idea is not to dizzy the consumer or enter a price fight”, He said, and said the new value will be reflected from Monday.
The commercial manager stressed that the initiative was not agreed with the Executive. “We did not communicate it to the government. We were reagents: there was an agreement between the company and the suppliers, we saw that we had the possibility that these prices would impact today and are already in all branches,” he said.
Milei’s immediate reference when announcing the measure sought to mark a contrast with the policies of controls or price agreements applied by previous efforts, and show the business decision as a specific case of operation of the free market.
Source: Ambito
