For September
Coca-Cola increases prices in Germany
Coca-Cola, Fanta, Schweppes and Co. could soon become more expensive. Because energy and personnel costs are increasing, the beverage filling company announces an adjustment of the price.
Consumers in Germany will soon have to dig deeper into their pockets for drinks from Coca-Cola. “This year there will be price increases again in September that will be based on inflation development,” said the German boss of the beverage company Coca-Cola Europacific Partners (CCEP), John Galvin, according to the prerequisite of the Funke Mediengruppe.
These would be “overall in the low single-digit percentage area” over the company’s entire brand and package. Ultimately, whether the cult drink Cola will be more expensive at the cash register is a decision by the dealer.
Energy and personnel costs also increase at Coca-Cola
On behalf of the Coca-Cola Company, CCEP takes over and distribute all the beverage brands of the group in Germany. The US-drink die with brands such as Fanta, Fuze Tea, Schweppes or the Mineralwater Apollinaris had last raised prices in September 2024.
The decisive factor for the renewed price increase is the increased cost pressure. “The energy costs are higher and the personnel costs are also increasing,” said Galvin. The currently cheap sugar prices could not cushion. “Basically, we buy a lot of raw materials and sugar in the long term. This also means that we do not always participate in fluctuations in the raw material markets.
Reuters
Source: Stern
