Also in Germany
Tupperware dares to restart in five European countries
New materials, fresh ideas: Tupperware wants to restart with stainless steel, glass and recycling plastic in Germany and other countries. After the bankruptcy application, the comeback should now succeed.
A French investor with the French branch of the insolvent US fresh stop specialist Tupperware dares to restart in several European countries. In addition to in France and Germany, sales are also in Belgium, Italy and Poland, the entrepreneur Cédric Meston said. The bankruptcy proceedings for Tupperware France have been completed and the court approved the renovation plan. 20,000 of the independent sales consultants started again in the respective countries. An annual turnover of 100 million euros will continue to be sought by the end of this year.
The company with its logistics and its sales instruments was rebuilt from scratch. The product range was also expanded beyond the previous plastic doses to stainless steel, glass and recycled plastic container. The founder and entrepreneur Meston (31) took over Tupperware France with business partners in March with the plan of a quick start. Meston is a co -founder of the brand for vegetable meat replacement products Happyvors.
Tupperware, a pioneer in plastic vessels for food, was founded in 1946 and grew up with direct sales: Tupperware parties where sales consultants bring the cans and other kitchen items to the people. The majority of the proceeds came from such direct marketing. Due to the stubborn focus on the long-term recipe for success, long opportunities have been missed in online retail. It was not until 2022 that Tupperware started selling products at Amazon online, among others, and also searched the way to shelves inpatient dealers. A year ago, Tupperware had to apply for bankruptcy in the United States.
dpa
Source: Stern
