He Ministry of Economy formalized modifications in the regime that regulates distance purchases and the hiring of online services, with the objective of expediting the application of the right of repentance and the decrease in services. The measure, established by provision 954/2025, was signed by the Undersecretary of Consumer Defense and Commercial Loyalty, Fernando Martín Blanco Muiñoand published Thursday in the Official Gazette.
The standard reaches all companies that market goods or services online and establishes that they must add, visibly in the first access to their websites, a “Repentance button” and a “SERVICE LOW button”.
The new rules for cancellation of online purchases
These tools They will allow consumers to revoke the purchase of a product or cancel a service without registering or making additional efforts. Companies will have a 60 -day period to adapt their platforms to the new provision.
The normative update is based on Law 24,240 on Consumer Defense and on the Civil and Commercial Code of the Nation, which recognize the right to cancel purchases or contracts made remotely. The official text clarifies that, when using the repentance button, the supplier may not require the user a previous record or other additional procedures.
Specific provisions are also incorporated for the purchase of tickets to shows, sporting or cultural events, and for tourist services with a definite date. In these cases, the period of 10 days to exercise regret It will begin to run from the delivery of the ticket or proof of payment, and the notice must be made at least 24 hours before the event.
The resolution provides exceptions: the right may not be applied in the case of perishable goods, already consumed products or purchases made for resale or integration in productive processes.
New rules for service decline
As for the drop in services, the button must appear on the initial screen and the procedure may not require extra steps. Once the application is submitted, the company will have 24 hours to send to the user a management code and advance with the necessary actions to specify the decline or cancellation.
The disposition too set guidelines for customer service. Suppliers must offer telephone or digital assistance at times according to the commercial operation, with a minimum of eight hours a day from Monday to Friday. In addition, they must publish in their sites the contact channels and the area responsible for attending claims.
The National Directorate of Consumer Defense and arbitration of consumption is empowered to issue interpretive or complementary norms. Failure will be sanctioned in accordance with the provisions of Law 24,240.
With this decision, the Ministry of Economy seeks to strengthen transparency in electronic commerce, facilitate decrease and regret procedures, and guarantee greater agility in the relationship between companies and consumers.
Source: Ambito
