East Asian export offensive: a large majority has no interest in e-cars “Made in China”

According to a survey, the advance of Chinese electric car manufacturers on the European market is of interest to around every sixth consumer in Germany. 16 percent of the respondents stated that it was considered to buy a Chinese electric car, as can be seen from an international survey by the Boston Consulting Group (BCG). The proportion was higher than in Great Britain (15 percent), Italy (14) and the Netherlands (11).

The reservations against Chinese vehicles are greatest in the United States, where only seven percent of the participants were open. BCG interviewed 9,000 people in ten countries in the past few months: USA, China, Germany, Spain, France, Great Britain, Italy, Netherlands, Norway and Brazil.

High brand loyalty in Germany

According to the survey, the survey is not very pronounced in most countries, with the exception of Germany. In the Federal Republic, half of the respondents – depending on the price range – would buy a car from the brand that they are already driving. According to BCG, this proportion was only 35 percent in the other European countries.

The lowest brand loyalty is 9 percent for mass manufacturers and 14 percent for expensive cars in China. In the People’s Republic, German car manufacturers have lost millions of customers in recent years, which are now preferred for domestic brands. At the upcoming Munich Auto shower IAA, a number of Chinese brands will also present their latest models.

The management consultancy expects the breakthrough of the electric cars in Europe by the end of the decade – albeit that the EU does not soften its goals and regulations. According to BCG estimate, forty percent of all sold cars could be pure electric cars in Germany as early as 2030, and over ninety percent in 2035.