Martín Rappallini (UIA) warned that digital competitiveness is key to not being left behind and that the challenge is to produce with higher quality at the best price.
Martín RappalliniPresident of the Argentine Industrial Union (UIA)He said that in the face of the current global stage, “digital competitiveness” is key because “the demands are very high and we cannot be left behind.” In this regard, he indicated that “Our challenge is clear: we must produce products of the best quality and at the best possible price“
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“Today we are facing giant challenges, but it is precisely in difficult times when we have the opportunity to transform our industry. We need an alliance between politics, workers, universities and society to build a sustainable industry“said Rappallini, during the 8th International Congress of Digital Transformation.


The industrial leader stressed that the competitiveness of the Argentine industry is no longer defined only by what happens within the country: “We are in a global scenario, and digital competitiveness is key. The demands are very high and we cannot be left behind”he remarked.
In addition, he stressed that technology is a fundamental tool for SMEs to raise their productivity. “Our challenge is clear: we must produce products of the best quality and at the best possible price, in a market that is globally more competitive than ever”he added.
In turn, Silvio ZurzoloPresident of Adiba and Manager of Itport, stressed that “technology must enhance the human being, not replace it” and went more to the plain when maintaining that: “Putting an industry in this country requires an extra dose of optimism. Fiscal pressure, constant inflation and labor challenges are a difficult land, but that does not stop us.”
Technology: Central Development Axis
“The greatest well -being of a society is achieved when technological development does not replace the human being, but enhances it,” he said Silvio ZurzoloPresident of Adiba and ITPORT managing partner, a company that offers technological solutions for the industry.
He also gave a practical example of how a textile SME can be digitally transformed “placing sensors and obtaining data in real time, thus detecting whether there is a fault in the yarnthe amount produced at the time and, most importantly, achieving a significant reduction in waste. “
“The key is in intelligent integration and with strategic vision. It’s not about replacing the worker, but about giving him better toolswithout copying external models but building their own, with the energy of its people, with the resilience of their SMEs and with the talent of its workers, “added Zurzolo.
Rappallini also highlighted local virtues to achieve the longed for transformation: “We have a lot of capacity in Argentina to be a competitive industry and we are facing a strong digital development process in SMEs. If we fail to be competitive worldwide we will be left behind.”
Guido Trenti, Director of Suru, Distributor of Epson, stressed that “the arrival of a robot to an industry is not just the installation of one more machine, it is a total change in the productive matrix.” In his opinion, Argentine industrialists must be prepared to take this great step.
Source: Ambito