To carry out the study, 8 products were taken to obtain the average price difference percentage. Since 4 products this year have the same value in their male and female versions, and in the comparison of another 2 products, it was found that the female version is -10% cheaper than the male version; as in the previous report where the difference was -12%
For example, an 80 ml cologne for girls is worth $522 while an 80 ml boy’s cologne is also worth $485, an 8% price gap. In the same way, razors perceive an increase of 11% if it is for women. In the case of razors, the percentage increase in prices is 10% and in perfumes, the gap increases by 20%.
“With this report we conclude that Argentine women have been paying an average price difference of 12% during the last 5 years, with respect to products with similar characteristics and identical functionalities destined for men”, added Focus Market.
In 2018, two bills were presented in the Argentine Congress with the aim of regulating the problem of the pink tax and eliminating VAT for all those items used for the menstrual period.
The reasons why women pay more for the same goods and services are varied. In some cases it has to do with purely discriminatory issues while in other cases they are driven by profit. In some cases, products marketed to women may be more expensive because small changes in manufacturing such as color require additional materials. Or, at other times a product is manufactured on a smaller scale.
Source: Ambito
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