Although, in principle, the completion date was March 16, the authorities decided to modify the schedule. In this way, users have more days to enjoy the great offers.
Regarding the preliminary data of the performance of these days, Electro Fans exceeded the initial expectations of the sector, with 10% more sales. In fact, it was considered that this is a higher figure than the volume sold in previous editions of similar events.
The adhered chains, for their part, assure that they registered increases in visits to their websites and that face-to-face purchases were favored. “The event exceeded expectations, with a great acceptance of the concept by users, which led to 30% more traffic in branches and on the web,” said Juan Manuel Almeida, Cetrogar’s marketing manager.
“We continue to build this first great event of the year. For this reason, and so that everyone can access the best offers, we decided to extend it,” he explained.
Pablo Raviolo, commercial manager of Musimundo, agreed and assured that the company is satisfied to extend the event and expand the offers in its more than 200 branches in the country and its e-commerce. “We want more customers to be able to take advantage of discounts and promotions, as well as access an ultra-personalized shopping experience in any of our sales channels,” he said.
Meanwhile, from Frávega they indicated that there was a notable increase in visits to the brand’s branches and on its website. “Acceptance was even across the multiple ways to complete the purchase as well as the options to access the product. We are happy with the results obtained across all channels,” he concluded.
Source: Ambito
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