Justly the official objective is that the program works as a reference in the gondola and collaborate on expectations anchoring. The private sector, for its part, had been calling for major updates. Even before the escalation of international prices, one of the firms in the food sector that contributes the most products to the plan had anticipated to this medium that it would request increases of at least 4%.
Then, with the triggering of inputs, the claims became general. Some sectoral chambers even spoke of 5% and even 6%. “With this update, between parities, supplies and logistics, we are not able to cover the increase in costs,” they pointed out from an entity that brings together manufacturers of mass consumption products to this medium. Along the same lines, they stressed that “the renewal is still behind general inflation, which harms the profitability of companies”.
However, the Government will not only announce the renewal of the plan that can be found today in the large supermarket chains, but will also launch a more limited version for local businesses. It is a basket of 60 items keys to popular consumption, which will reach stores and supermarkets. In this case, the mechanism becomes more complex due to the enormous number of points of sale involved.
For merchants, the effectiveness of the measure depends on guaranteeing a reasonable price so that what has been agreed can be fulfilled without losing all profitability. On the consumer side, control will be complex. The products will not have the price on the packaging as happened with the Super Cerca program, but they will carry the characteristic signage of Careful Prices. At the same time, the advertising scheme will be reinforced to publicize the characteristics of the program.
The Ministry of Domestic Trade is also working on a plan to contain the price of seasonal products, specifically fruits and vegetables. In dialogue with the Central Market, a fresh basket is being prepared that initially would include potatoes, onions and tomatoes.
Source: Ambito
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