500 people were interviewed. 63.4 percent say that there is a strong sense of togetherness in family businesses. Communication at eye level (48.2 percent), low employee turnover (47.4 percent) and high job security (47.2 percent) are also associated with family businesses. According to Susanne Seher, managing partner, the shorter decision-making paths in the application process are also a key factor. In corporations there are often multi-stage decision-making processes and changing contact persons, says managing director Helga Töpfl: “In the current market situation, however, speed is the decisive factor.” According to the study, there is room for improvement in the type of communication with potential applicants. Only 22 percent associate family businesses with a high degree of digitization.
Source: Nachrichten
