Consumers are more informed
This season is postulated as a unique opportunity for brands to focus their marketing strategies branding in making themselves known to the new digital consumers. Why? Because the awareness generated by these events will be greater than in previous years. Despite the effects of the pandemic, the forecasts are encouraging: they assure that the participation of the companies will grow +38% and that the invoicing in e-commerce will increase +16%.
Shoppers don’t always have a specific product in mind when searching. More and more people are shopping for new brands and using Google search to get inspired and discover other categories. A great ally to become the answer that users are looking for are responsive search ads, capable of adapting the content with personalized creative relevant to the potential client.
Consumers will continue to research online
This is double good news. First, because the fact that users do research online allows companies to demand in real time; and second, because almost 70% of consumers in Latin America (including CyberMonday) plan to participate in the event this year, with half stating that they intend to spend the same or more than in 2021.
Consumers are more omnichannel
The best channel will be the one chosen by each consumer. In this sense, the secret of success will lie in designing active strategies in the channels of interest to the audience. This year, apps play a very important role throughout the consumer journey, especially in research, although the website will be used more when making the purchase.
In this way, the main objective of companies should be that their brand or store is easily recognizable online.
After two years in which dynamism was the key word, this has become one of the most exciting times as you exist with a battery of tools to put to the test and discover your path to growth.
The Argentine consumer
According to a 2021 Hot Sale report from BBVAconsumption benefited as this initiative triggered spending on goods above pre-pandemic records (+20%).
“The new consumption habits and the context substantially different from two years ago led to a new composition of consumption where transactions by digital means largely gained ground”, highlights the BBVA report.
From the Macro Bank, ensured that traffic and sales volume tripled the usual results in the previous edition. In this context, the profile of consumers reaches different segments, but the demand for technology, household appliances, bazaar and home products stood out.
In addition, Banco Nación identified that the best-selling categories are: cell phones (53%), Notebook (23%) and Converters (9%). On the other hand, they highlighted that almost 20% of buyers are in the 45 to 54 age range; while about 19% are between 35 and 44 years old. Of the total, almost 69% are women.
Prepare for the event
As is known, the HotSale usually multiplies the average sales of the stores by what they will need to have a good stock of products, at least, of those that have the most outputaccording to the billing company Invoicing.
And adds: The importance of anticipating this is that, on the one hand, they will avoid looking bad with a customer who has bought a product that is not available, and on the other, they will be able to sell more.
Are the logistics channels you currently use sufficient to supply the demand that the event may generate? Do they have previous experiences that let you know? The arrival of the product in a timely manner in the hands of customers is one of the main factors in the shopping experience, something that can make a difference when choosing the products and the marketplace again.
For this reason, another piece of advice is to analyze if all the channels work correctly and if it is believed that it is necessary to add any. In any case, it is convenient to communicate in the store what the shipping options are and if there may be delays in the arrival of the products.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
