Car market: study: fewer and fewer discounts on new cars

Car market: study: fewer and fewer discounts on new cars

If you want to buy a new car and are hoping for big discounts, you currently have bad cards. There are many reasons why car dealerships are currently giving less and less discounts on purchases.

On the German car market, the discounts for new cars continue to disappear. The reason is the scarce supply resulting from the production bottlenecks at the manufacturers.

According to the latest market study by the Duisburg Center Automotive Research, the supply of vehicles was also extremely tight in April for day-registered vehicles, young used vehicles, rental vehicles and returns from the leasing business.

As a result, retailers continue to reduce the usual incentives to buy. For the best-selling vehicles with combustion engines, an average of 16.3 percent of the discount on the list price was lower than at any time in more than ten years. Interested parties often have to put up with unusually long delivery times.

What is available is bought, reports study director Ferdinand Dudenhöffer. Day registrations and warehouse cars are sometimes sold at higher prices than freely configurable new cars, for which customers would have to wait. That is extremely unusual.

According to the study, government subsidies and manufacturer discounts on electric cars are having a dampening effect. The so-called car subscriptions are also being offered in increasing numbers and at comparatively low prices. Market observers are not expecting a rapid recovery in supply. Not all production losses and backlogs can be made up for in the next six months. Therefore, there is a high risk that the German car market will end 2022 with a new negative record, said Dudenhöffer. The buyers are the losers, while the manufacturers continue to make profits thanks to high margins, as the first quarterly figures have shown.

Source: Stern

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