According to official information, the imputation is carried out because “they advertise products for consumers with the possibility of paying in installments without interest when in reality they would have a higher price than in cash payment”.
“Based on an ex officio investigation, the public body detected that many products promoted with the possibility of paying in interest-free installments would have twin publications of the same product and from the same provider, but without the possibility of paying in interest-free installments, whose cash value was lesssays the official statement.
The control carried out by the agency was during the months of February and March 2022, where publications were found in Mercado Libre in which outstanding offers were observed with messages and expressions such as “I discovered a universe of discounts up to 40% – up to 12x without interest” or “up to 50% off and 12x without interest”, among other. In this way, consumers would have been induced to believe that the possibility of paying products in installments without interest was being offered, when this would not be true since publications in installments would have a higher price.
This practice would configure an alleged breach of arts. 4 and 7 of Law No. 24,240 on Consumer Defense, which require, respectively, all suppliers to provide true, clear and detailed information on everything related to the marketing conditions of the goods they provide and on the modalities, conditions or limitations of the offer that it issues.
The right to information implies that the consumer must be informed in a certain, detailed and truthful manner of the characteristics of the good or service that is offered, so that he or she can decide freely and reasoned whether he or she wishes to access it or not. “Through these actions, the Ministry of Domestic Trade intends to modify systematic practices that violate the rights of consumers and protect consumer relations”They clarify in the statement.
The company has five business days to discharge it. In the event that the behaviors warned are actually proven, the fines established in the current regulations will be applied, which can reach $5,000,000.
Source: Ambito
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