Customers don’t like price increases, so many manufacturers prefer to save on the content. It comes down to the same thing, but it’s not as obvious. The Hamburg consumer advice center takes a close look and regularly chooses the “deceptive package of the month”.
“What’s in this muesli?” says the packaging of Bircher muesli from the Lidl brand Crownfield. She measured and found that the 18 centimeter high can is half filled with air. Many consumers have complained about this. The consumer advocates have therefore warned Lidl for misleading customers and – after the discounter did not react – even sued. A verdict is pending, but Lidl is now selling the same pack with more content, as the consumer advice center has found. Instead of 400 grams of muesli, the can is now much better filled with 470 grams. Go then.
Illustrious series of deceptive packages
The Hamburg consumer advice center has already denounced many well-known manufacturers as deceptive packaging of the month. The chocolate Santa Claus and the smiling bunny from Milka were among them, as well as the pasta sauce Miracoli or muesli from Dr. Oetker. Milka manufacturer Mondelez also criticized consumer advocates for moving away from the 100 gram standard size to 93, 87 or 81 gram bars and shrinking some 300 gram bulk packs to 270 or 280 grams.
Once a year, the consumer advice center has five candidates vote on the deceptive package of the year. Homann’s paprika sauce was awarded the negative prize for 2021. Our photo series shows other deceptive packages from the past few months.
++Here you will find deceptive packs from the industry that are still on the supermarket shelves++
Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
