Strategic planning of marketing actions
When planning marketing actions, it is essential, first of all, to define the goal of the strategy. It is essential to understand how the store’s products perform during the year, that is, which ones sell more, which ones less, which ones show higher turnover, etc.. To access this information, it is possible to use tools such as Google Analytics or the Tiendanube statistics (available in the Administration panel of each online store).
After defining which products to promote during the Hot Sale, the next step is to select the actions to carry out: 2×1 promotions, coupons to limit discounts to minimum purchases, combos of two or more products at a special price, free shipping, benefits for future purchases, sending extra gifts with purchase and much more. The important thing is to fulfill what was promised, non-compliance can lead to loss of credibility and frustration on the part of the clients..
Define the dissemination of actions and the channels to use
Communicating in advance the promotions and discounts that will be available during these dates is essential: having great offers without the public being aware of it will be counterproductive for the sales strategy. Some of the channels to disseminate these actions can be: email marketing campaigns, work with influencers, programmatic, advertising and organic dissemination on social networks.
Add other sales channels through the internet
To boost the sales of an online business, it is essential to complement the online store with other alternative channels. Some suggestions are:
- instagram-shopping. A functionality that allows you to tag products in the photos of the Instagram feed and stories, generating a direct link between the followers and the online store. In this way, potential customers can quickly access the item they want to buy: they just have to click on the price of the product and they are redirected to the cloud store.
- facebook store. A tab that can be added to a brand’s profile on that social network to show the products available in e-commerce. If a customer wants to buy them, Facebook redirects them to the store just by selecting the item.
- whatsapp business. An exclusive tool for companies that allows providing automatic answers to the most frequently asked questions by consumers during their online purchase process. It works as a means of direct and immediate contact when it comes to resolving doubts, which helps people feel more confident in a brand and define themselves faster by the purchase. In this sense, Tiendanube has “Cloud Keyboard”, a functionality that allows you to easily share the products of a business through Instagram, WhatsApp and Facebook Messenger.
Check the status of the online store
Carrying out a general review prior to the event will help avoid problems. Some points to consider: have excellent product photos that accurately represent the items for salehave detailed descriptions that avoid future questions, have a special section to show the products in promotion, update the contact tab so that users can communicate in case they have any questions or inconveniences during the purchase, maintain control of continuous stock and clearly detail which are the means of payment and shipping available to all users.
Update e-commerce stock
Reviewing the stock numbers and updating what is necessary is key to not losing any sales. These are some questions when reviewing this point: Of the products already published, is the quantity that appears available correct? Is it necessary to replace any product that has few units left? Is there merchandise that is not published in the store and can be used to sell it?
If you have other online or offline sales channels, a good way to control stock is to centralize data in one place.
Focus on logistics
As in Hot Sale it is likely to receive more orders than usual, it is essential to pay special attention to logistics. For it, It is useful to define if any extra help will be necessary to prepare the orders during the days that the event lasts.. This will speed up the execution of logistics and will allow closing the circle of the sale more quickly. On the other hand, analyzing the transport companies currently available helps to decide if it is necessary to hire an extra company just for these days.
In addition, it is very important to be transparent with customers: notify them that the high demand generated during the Hot Sale can delay shipments, align expectations and maintain trust.
Provide personalized attention
During the date thousands of people browse the internet in search of attractive promotions. So, it is key to organize in advance how customer service will be before, during and after the event. Making the decision to extend customer service hours can be very beneficial to achieve more sales. In this sense, JivoChat is a Tiendanube tool that allows communication with the client in real time through a chatbot.
“The Hot Sale is an invaluable opportunity to grow the sales of an online business. With the advance planning and necessary preparation, it will be easier to obtain the expected results. At Tiendanube we want to continue promoting all those who decided to make the leap into the digital world and encourage more entrepreneurs, SMEs and big brands to do so. For all those who participate in this event, we have an official website available where you will find information, news and downloadable material – such as the “Kit to sell more in Hot Sale” – to successfully navigate this important event”, says Franco. Radavero, Country Manager of Tiendanube for Argentina.
Source: Ambito
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