“The Terra crisis got everyone talking about the cryptocurrency market, even those who weren’t participating. Thus, we received inquiries of all kinds and people realized that there are different assets, which are very reliable. And the balance ended up being positive, despite coming from a negative experience. That is why we say that there is no such thing as bad publicity”, they explained.
In fact, Ripio renewed its premium service for high-net-worth clients, which was renamed Ripio Select and includes a new value proposition with a platform that facilitates client registration and simplifies operations and movements.
Among the new features of the Select platform are the direct custody of crypto assets for clients, the reception and shipment of cryptocurrencies and tokens, and direct support and assistance within the same platform. In addition, it has double security factor protection (2FA) in all operations and flows, in addition to strict Compliance processes and controls.
“The rebranding is part of a set of actions that we plan to develop immediately with the aim of continuing to grow in Argentina and the region and attract new clients. The landing in Brazil will be joined by the United States, Uruguay, Mexico and Colombia, thus accompanying Ripio’s mission of being the gateway to the crypto world also throughout the region”, explained Matías Dajcz, Global VP of Ripio Select.
Ripio is the leading digital asset platform in Argentina and one of the fastest growing crypto companies in the region. It has more than 3 million users and has more than 360 employees globally. It was founded in 2013 by the Argentine developer and entrepreneur Sebastián Serrano and in addition to its international expansion, it forged strategic alliances with global companies such as Mercado Pago, Visa and Circle.
Ripio’s goal for this year is to double the 3.2 million users that the platform has, basically concentrated in Argentina and Brazil. “The Argentine is more of a holdear (maintain the investment for a while to seek profit), while the Brazilian trades (buys and sells to seek immediate profit)”, Dajcz explained about the behavior of users in its main markets.
Regarding the collapse of Luna, he clarified that Ripio did not offer Terra assets, so it was not involved in the crash that affected its holders. And although it makes a large number of cryptos available to its users, it does not offer a specific portfolio or recommend which one to invest in. It only operates as an exchange, that is, as a platform so that an investor, be it a person or an institution, can operate in the market with the crypto assets they want. For this reason, it charges a commission of around 1% for smaller investments and can go down up to 0.6% for the largest, which move several million.
Source: Ambito
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