With an average ticket of $9,777, the 191,632 transactions they represent 16% more than at this time last year. While, 515,432 items were sold (at an average of 69 per minute), they specified from the CACE.
Of all sales, in 72% of cases the most chosen delivery method is home delivery (54% with the free delivery option) and 28% of consumers chose the option of picking up their purchases at a point of sale. physical sale or pick-up point of the business.
Among the star products and segments are clothing (chinstraps, t-shirts and sweaters), health and beauty (facial creams and masks, hair care and makeup products), food and beverages (frozen fish, vegan foods and diet products) and electronics and technology (smart whatches, cell phone chargers and headphones).
Meanwhile, the platform Free market reported this Tuesday that on the first day of the Hot Sale it reached a historical record of sales exceeding one million operations carried outwhich represented an increase of 21% compared to the first day of the previous edition.
Among the best-selling categories on the first day, with an increase in the percentage of sales compared to the first day of the previous edition, are Home, furniture and garden (+16.5%), Clothes and accessories (23%), Beauty and personal care (37.6%), sports and fitness (50.6%) and household appliances and air conditioners (73.9%).
This year, more than 526 official stores and big brands participate in Mercado Libre; In addition, there are more than 10,000 small and medium-sized companies throughout the country, 23% more than last year.
The business unit that allows SMEs to create their own online stores also presented a sustained growth in sales of more than 200% in the number of products sold and close to 1.5 million open sessions during the first day of the Hot Sale.
Since To the world, tourism company, indicated that in the middle of day 2 of the Hot Sale 2022 a sales growth of 16% is registered compared to Cyber 2021, the last event in the industry; and current sales are 80% of the 2019 Hot Sale, the last pre-pandemic.
Thanks to the openings, vaccination and greater confidence on the part of passengers, this year there is significant growth compared to 2021 in the purchase of trips to Miami, Madrid and Barcelona, among international destinations; and Bariloche, Iguazú and Mendoza, among the nationals.
“We are receiving a lot of inquiries in these first days of the Hot Sale. The interest in traveling both inside and outside the country is very great and we are very happy to have the best offers for passengers”, commented Horacio Canavesi, Sales & Operations Director of Almundo .
For its part, the website for the sale of drinks at home Always at home counted on the first day of the event with 241% more visits to the site than the previous week (34% more than in the previous edition), while transactions increased 301% compared to the previous week.
The best-selling products at the moment are from the beer category, followed by soft drinks; and, for the first time in this type of event, the soft drinks category is positioned as one of the most chosen products.
Source: Ambito
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