According to the Argentine Chamber of Electronic Commerce of Argentina (CACE)Hot Sale registers an average discount of 26% so far, adding all the purchase operations, which began last Monday, May 30.
The report highlights categories of Services (69%), Clothing and Footwear (38%) and Cosmetics and Beauty (33%). The reported average was recorded on the official website of the event www.hotsale.com.ar.
What were the average discounts of the Hot Sale 2022?
- Services: 69%
- Clothing and Footwear: 38%
- Cosmetics and Beauty: 33%
- Furniture, Home and Deco: 30%
- Travel: 28%
- Food and Drinks: 28%
- Babies and Children: 25%
- Sports and Fitness: 23%
- Various: 22%
- Electro and Techno: 18%
- Automotive: 15%
What was the average discount?
The real-time monitoring was carried out by the CACE, in a joint effort with the Sociology Career of the Faculty of Social Sciences of the UBA. The methodology was to take a random sample of products from the participating companies, to establish the average discount.
Services, the category with the greatest discount
In this edition, the high percentage of discount in Services stands out (69%), a category driven mostly by educational and training proposals. Users were able to find a wide variety of professionalization courses, such as undergraduate and postgraduate courses in universities; with the possibility of choosing face-to-face, virtual or hybrid modality.
The Hot Sale 2022 in numbers
This year, you can find more than 14 thousand Mega Offers in more than 1,091 companies of 12 different categories. In the first minutes of the event, the official site www.hotsale.com.ar registered more than 50 thousand simultaneous surfers. 82% of the visits were made through mobile devices and the majority of users browsed mainly from the Province of Bs. As., CABA, Córdoba, Santa Fe and Mendoza. Among the most clicked offers we find cell phones, flights to Bariloche , Madrid, Rio de Janeiro and slippers.
The age group with the highest participation continues to be 25 to 34 years old. Although, the participation of sailors in the age range of 18 to 24 years old went from 13% to 15%.
Source: Ambito
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