3.3 million people registered on the official site of the event. According to the CACE, in this edition -unlike previous events- the common denominator was that of a “much more rational consumer”, who made “purchases that he had been planning in advance, is much less impulsive and more mature, focusing on their daily consumption needs.
“A buyer more accustomed to digital shopping is observed, who tends to analyze the purchase, compare options and prices, turning the digital channel into a habit,” said chamber sources.
Consulted by Télam, they specified that only towards the weekend they will have the final billing numbers, average ticket and number of units sold in the 2022 Hot Sale.
From the camera they also projected that most of the companies that participated in these days will extend the Hot Sale until at least Friday or Sunday, so the official site of the event will remain online until next Monday.
They indicated that “as in previous editions, the visitors concentrated on the first day”, although the “participation on the second day grew in relation to last year”.
They added that during the first two days of the event, the age segment dedicated to looking for offers was between 25 and 34 years old, with 21% of the total; followed by those between 35 and 44 years old, with 19%.
By zones, the districts that had the largest number of people browsing the event site were the Buenos Aires Metropolitan Area (AMBA), Córdoba, Santa Fe, Mendoza and Tucumán.
On the Tiendanube platform they indicated that “the consumers of Santa Fe, Entre Ríos and Río Negro are the ones that invest the most in the Hot Sale 2022“, accounting for the provinces that registered the highest ticket at the national level, with an average of $12,121 in the case of Santa Fe; $11,671 in Entre Ríos and $11,264 in Río Negro.
After 5 p.m. yesterday, storecloud recorded a billing of $2,590,412; an average ticket of $9,822, and a total of 263,752 purchase orders and 742,453 products sold.
From the Facturante firm, dedicated to electronic billing systems, they said that “the provinces with the most consumption so far are Buenos Aires, CABA, Córdoba, Santa Fe and Mendoza.”
The CEO of the company, Lorena Comina, pointed out that “according to the movements we recorded, there was an 88% increase in receipts and 185% in terms of billing”with an average ticket of $8,633.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
