Fact check
When you think of Apple, you probably think of the iPhone, iMac or another technology product from the US company. Before the tech giant achieved its current cult status, however, it also tried out other product fields. With success?
Is it actually true that there was an Apple clothing line?
Yes. The functional jacket over the sweatshirt, the shorts with a matching belt and the cap on the head – all with the Apple logo in rainbow colors. In 1986 Macintosh fans could look forward to an “Apple Collection” (). You could even order a surfboard for $ 1,100. The idea was a flop.
Is it actually true that …
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You could also dress your children in Apple overalls and give them the Apple lunch box to take to kindergarten. In order to have a constant presence as a brand with its fans, the collection did not only contain leisure items. For the home office there was the adjustable desk “MacTable” designed by two Danish designers for 399 dollars with a matching director’s chair for 39 dollars. In order to be able to transport work documents, the leather briefcase was ideal – made in Germany. At the end of the day you could treat yourself to a beer or wine from matching glasses with the Apple logo. Then a piece of Macintosh-shaped chocolate.
In contrast to the eighties, the collection would probably be a best seller these days.
Steve Jobs, known for his minimalist clothing style, had already left Apple almost a year before the catalog was published in an argument. He wasn’t supposed to return to the company until 1997.
Swell: / /
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
