Joseph Louis GiustiMinister of Economic and Productive Development of Buenos Aires, said in this regard: “We are trying to copy what is happening in other cities. We want companies to see in this sector a possibility of generating investments, jobs and support that make the wishes of the baby boomers more viable.”
According to Giusti, they are working together with the Buenos Aires Ministry of Health and the Secretary of Comprehensive Welfare to carry out a plan that will convert the Downtown of the City of Buenos Aires in a space where there are not only houses. “From the Government we want a structure designed so that they can do coworking, for example”he clarified.
On the other hand, he mentioned that CABA maintains a training scheme in technological tools for those who did not have the possibility of adapting to the modern world. In addition, there is a program so that they can undertake and create new businesses.
Generation baby boomers.jpg
Taking into account that there are multiple challenges in terms of well-being, fiscal sustainability of spending in pensions it is currently 35%. By 2065, without reforms by institutions and communities, the record could be 80%.
Meanwhile, Flora Proverbio, a partner at Ethnos Strategy, detailed three keys to adapting policies to the concept of longevity and understanding how a transversal view can be applied.
They not only consume, they also generate
Today, the elderly are left aside for not complying with labor rules. In corporate cultures, adaptation to new behavior is slow. Therefore, it is hoped to integrate a transversal perspective that does not leave aside those who are over 50 years old.
Good design does not exclude
The business narrative must be renewed and the portfolio of options extended to reach more people. The re-design must take into account all types of consuming public.
The variables are infinite. On the one hand, the urban and the rural. Age, gender, socioeconomic and educational level, health and the digital divide in which they are. Attention is also paid to the family and ecosystem of caregivers.
Understand, connect and evolve
The ideal would be to understand what they want and how they want it. In fact, the motto is “For and with them”.
The work has to be “next to the segment”, in order to meet the new demands.
Source: Ambito
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