In Norway, advertising with technically manipulated faces and body shapes must be provided with a notice in the future. The new regulation expressly also applies to influencers.
From now on, influencers and other advertisers in Norway must explicitly indicate if the appearance of people in advertisements has been changed. On Friday, a change in the law came into force in the Scandinavian country, according to which retouched and otherwise manipulated appearances in paid ads must be provided with a circular uniform notice. This includes body shape, size and skin, such as changes in face shape, broader shoulders and narrower hips.
The measure is intended to make consumers aware that people are not always shown in advertising as they really look. Ultimately, it’s about showing less idealized bodies in advertising and thus protecting younger people in particular. “Finally we get a powerful measure against unhealthy body pressure, which children and young people in particular are exposed to,” said the Norwegian Minister for Children and Family Affairs, Kjersti Toppe.
Labeling obligation for classic and social media
The obligation to label applies to all classic and social media and expressly also to influencers and other people who place advertising online on the Internet and in social media. Anyone who does not comply faces a fine. The notice should make up around seven percent of the image area and be placed in a clearly visible position in the upper left corner of the advertisement. Both those who created the advertisement and the advertisers who want to make money from it can be held responsible.
Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
