Ikea is considered the largest and most popular furniture brand in the world. As part of a sustainable realignment, the company is expanding its range and will also be selling electricity from solar and wind energy in the future. The home market of Sweden starts off.
Swedish Ikea aficionados will be able to purchase lights, sound systems and various other electrical appliances as well as the associated electricity in the blue store from next month. Under the appropriate name “Strömma” – the name of a place in the Stockholm region – the furniture company is presenting its new green electricity subscription. The renewable energy is to be obtained from wind and solar energy.
Strömma aims to reduce energy consumption via an app
The Ingka Group, to which most of the Ikea furniture stores belong, provides electricity from solar and wind energy through its partner Svea Solar. Svea Solar draws the electricity from the Nordic electricity network Nord Pool and sells it on to Ingka on a pro bono basis. The aim is to keep the costs for consumers as low as possible.
Ikea’s green electricity is paid for in fixed monthly installments plus variable extra costs. In addition to Strömma, they are also working on selling their own solar panels at as many locations as possible by 2025. Customers should be able to use an app to track their electricity consumption and sell back any excess energy. Jonas Carlehed, sustainability officer at Ikea Sweden, confirmed the plans to the Reuters news agency.
Energy supply meets Ikea’s new green offensive
The Swedish furniture company has been working on giving its furniture stores a new green image for a number of years. According to Ikea in a press release, production will be climate-neutral by 2030 and more than a billion people are working to give them access to a healthier and more sustainable life.
In the future, products and services should impress with their longevity and be designed to reduce the production of waste as well as water and electricity consumption. Selling solar and wind energy at low prices is therefore the next logical step towards sustainability, says Ikea’s sales manager Bojan Stuper.
It is not yet known when green electricity made in Sweden will also be available in this country. However, the furniture store is not afraid of making big promises. “With this initiative, Ikea and its partners want to build the world’s largest network of renewable energies in order to actively fight against climate change,” said sustainability officer Carlehed. The first step is now being taken in Sweden.
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Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
