The supermarket chain Edeka wants to send a signal against the Russian war in the freezer section and is renaming a type of ice cream. It now has a Ukrainian name.
The war in Ukraine has been raging for five months now, and Russia shows no signs of stopping its attacks. The West is trying to put economic pressure on Russian President Vladimir Putin with sanctions and thus persuade him to give in. Politically, economically and culturally, Russia is largely isolated – this is also shown by actions that actually only have symbolic value.
In the middle of summer and in one of the strongest heat waves that Germany has ever experienced, Edeka now also wants to set an example in the freezer section. The retail company is renaming an ice cream flavor because of the Ukraine war. The ice cream from the Gut & Billig brand no longer bears the title “Moscow style ice snack sandwich” as before, but “Kiewer style”. Edeka makes this clear for all customers: the old name remains on the packaging, but is crossed out.
Edeka renames ice cream: “Moscow style” becomes “Kiewer style”
“We are still very concerned about what is happening in Ukraine. It is important to us to continue to express our solidarity and we are convinced that this can also be shown with small gestures,” said the supermarket chain with. Shortly after the beginning of the war, Edeka announced that it would remove Russian products from its range.
On Edeka’s Facebook page, many customers react critically to the name change. “You show compassion differently,” complains one user. Others accuse Edeka of discrimination against people of Russian origin and Russian culture or even “racism”. However, according to the supermarket chain, the ice cream will soon be in the freezer with a neutral name anyway: “The designation ‘Kiewer Art’ is only temporary, in the long term the ice cream will only be called ‘Ice Snack Sandwich’.”
Source:
Watch the video: open the lid, take a quick look inside the egg carton and then the payment is made. Many people think that cashiers want to check whether eggs are damaged in order to rule out later complaints. But the control actually has a completely different reason.
Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
