Amazon Prime subscription will become more expensive from September. Monthly platform cost streaming in Portugal will increase from €3.99 to €4.99 and the annual subscription will increase to €49.90 from the current €36, the company said in a message sent to customers on Tuesday and to which Negosios had access. This represents a 38.6% increase in annual subscriptions.
If until now the choice of an annual payment meant a saving of almost 12 euros, then from September 15 this amount will be less than 10 euros.
But not only in Portugal, a subscription to this service will be more expensive. Amazon announced that the Prime service will also increase in the UK, Germany, France, Spain and Italy as part of a measure to combat price increases. On average, according to Bloomberg, prices will rise by 31%.
In the United Kingdom, for example, the annual subscription to the service will increase from 79 pounds (93.41 euros) to 112 pounds (95 euros), and in Germany – from the current 69 euros to 89.90 euros. In Spain and Italy, the changes are the same as in Portugal: an annual subscription costs 49.90 euros.
“This change is due, among other things, to technical and operational reasons to improve and keep the Amazon Prime service up and running at all times, as well as the corresponding changes in overall cost levels due to rising inflation affecting specific Prime service costs in Portugal, based on external circumstances beyond the control of Amazon, ”the company explains.
The decision for Europe follows a decision made in February 2022 for the North American market and highlights growing pressure from Wall Street under new Amazon CEO Andy Jassi to boost profits at a time when the economy is facing major challenges.
Amazon is not alone in this price hike: rival Netflix has announced an increase in subscription packages this year.
Author: business magazine
Source: CM Jornal
