Germans like to drink coffee, really like it. This can be seen in the current figures from the German Coffee Association.
The abolition of corona restrictions in the catering trade caused the already high coffee consumption in Germany to rise to a record in the first half of the year.
Overall, an average of 3.7 cups per capita and day was consumed in the first quarter and as much as 3.8 cups in the second quarter, as the German Coffee Association reported on Friday in its latest market study. That was five percent more than in 2021 as a whole (3.6 cups) and plus nine percent compared to the pre-pandemic year 2019 (3.5 cups).
The main reason for the upward trend is “the sharp rise in consumption outside of your own four walls,” it said. In the second quarter, per capita consumption in hospitality facilities was 56 percent above 2021 and 21 percent above pre-pandemic levels in 2019. “Coffee consumption at home fell comparatively little by two percent compared to the previous year.” On the other hand, consumption by friends, family and acquaintances has increased by 30 percent, the association reported on the basis of data from the market research institute Smartcon.
Coffee as the most popular drink in Germany
Coffee is by far the most popular drink in Germany, ahead of mineral water and beer. This is obviously not changed by the generally strong inflation and higher coffee prices. According to the coffee association, savings are made in particular on meat and sausage products as well as alcoholic beverages. “Coffee is not a product that the consumer does without because of inflation. Instead, the purchase of coffee is now being planned more strongly on the basis of price offers,” Smartcon market researcher Oliver Kaul is quoted as saying.
Like most coffee roasters, the association does not comment on prices. What is clear, however, is that suppliers have had to pay high prices for green coffee on the world markets for many months. In addition, there are reports in the industry of drastically higher costs for packaging, energy and transport.
Commodity analysts at Commerzbank reported on Friday that the price of Arabica, which is popular in Germany, rose again to around $2.20 in mid-July after a brief drop below $2.00 per pound (454 grams).
Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
