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Scam of the Month: Why Rama is a scam

Scam of the Month: Why Rama is a scam

Customers don’t like price increases, so many manufacturers prefer to save on the content. It comes down to the same thing, but it’s not as obvious. The Hamburg consumer advice center takes a close look and regularly chooses the “deceptive package of the month”.

The new Rama can is the same size and still costs 2.19 euros in stores. But there are only 400 grams instead of 500 grams in it – which equates to a hidden price increase of 25 percent. Manufacturer Upfield justifies the step with “dramatic cost increases in our entire supply chain, including our raw materials”. The ingredients, on the other hand, are of low quality. In order to increase the profit margin, valuable rapeseed oil was partly replaced by “spreadable water” a few years ago, which is why Rama is only allowed to call itself “three-quarter margarine” or “spreadable fat”. According to VZ, other spread fat brands from Upfield such as Sanella, Lätta and Becel are also currently affected by hidden price increases.

Illustrious series of deceptive packages

The Hamburg consumer advice center has already denounced many well-known manufacturers as deceptive packaging of the month. The chocolate Santa Claus and the smiling bunny from Milka were among them, as well as the pasta sauce Miracoli or muesli from Dr. Oetker. Milka manufacturer Mondelez also criticized consumer advocates for moving away from the 100 gram standard size to 93, 87 or 81 gram bars and shrinking some 300 gram bulk packs to 270 or 280 grams.

Once a year, the consumer advice center has five candidates vote on the deceptive package of the year. Homann’s paprika sauce was awarded the negative prize for 2021. Our photo series shows other deceptive packages from the past few months.

++Here you will find deceptive packs from the industry that are still on the supermarket shelves++

Source: Stern

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