“Moderate growth is expected, last year was a relatively good year for the sector. With the pandemic, good quantities had been sold and this year started slower due to inflation and we are satisfied with sustaining or growing a little compared to last year“, he added.
This Children’s Day is particular. According to the latest data from the Argentine Confederation of Medium Enterprises (CAME), retail sales fell 6% in July compared to July, which shows a clear retraction in consumption mainly due to the volatility of alternative dollars and the loss of purchasing power as a consequence. This is why businesses “will go out looking” for sales with different incentives. “We notice that many financed sales are madepeople take the opportunity to buy more educational and durable toys with Now 12-Now 18. This year we see a sale of cheaper toys and people, having a lower budget, do so with gifts, but they turn to cheaper toys“, he reported.
From the toy stores, they are betting on offering a line of toys at low prices while relying on advance discounts that they are making in two national banks, both Banco Nación and Banco Provincia.
According to Focus Market, the average expenditure for Children’s Day will amount to $5,500, more than triple that of last year, while toys, clothing and IT items will be the most demanded products. In 2021, the average ticket had been $1,534, but the accumulated inflation in the last 12 months caused that figure to skyrocket to $5,500.
According to a recent report by the Federation of Commerce and Industry of the City of Buenos Aires (FECOBA), 47% of SMEs have an “uncertain” sales expectation for the date, while 35% maintain that they will be lower than last year and only 17% estimate that they will grow. This explains, according to Di Pace, that “the macro uncertainty projected in the micro is what reigns in the preview” of Children’s Day.
As for prices, there will be toys from $600-$800. National toys will be the ones that offer the cheapest option since “they increased less than inflation, between 40% and 50% compared to last year” while importers suffered increases of around 70%.
imports
The toy industry is made up of 180 manufacturers and more than 3,000 stores throughout the country. In recent times, there have been rumors of possible shortages due to lack of foreign currency. However, far from that, Polledo reported that “there are no supply problems.”
“Toy imports increased by 16% in the second half”assured.
Meanwhile, idle capacity is around 55% in an industry in which 40% of the toys that are marketed are domestic and 60% imported. Given this, from the Chamber of the Toy Industry they affirm the need to make a change in this equation: “We want the national industry to grow, we have the capacity to do so.”
Source: Ambito
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