The money house once operated a close-knit network of branches nationwide. After a radical deforestation, Commerzbank is now building digital advice centers.
Commerzbank is planning digital advice centers to support customers in view of its clear cut in the branch network.
“What is certain is that there will be pilots at three locations, the application process is now running,” said a spokesman for the Frankfurt Institute on Thursday, confirming a report in the “Börsen-Zeitung” (Thursday).
The bank plans to set up digital advice centers with 50 to 100 employees each in Berlin, Düsseldorf and Quickborn in Schleswig-Holstein – the headquarters of its online brand Comdirect – in mid-October. Trained bankers are supposed to offer the complete range of services of the bank including securities advice and construction financing.
If the concept proves itself, there could be a good dozen such digital advice centers at Commerzbank, as the “Börsen-Zeitung” writes. The newspaper names possible locations: Frankfurt / Main, Hanover, Mannheim, Leipzig / Halle, Düsseldorf, Cologne, Nuremberg, Munich, Stuttgart, Dresden and Duisburg.
The money house, which had long stuck to its comparatively close-knit network of branches, is radically changing its direction under the CEO Manfred Knof, who has been in office since January. By the end of 2024, the number of full-time positions across the group is to be reduced from around 39,500 to 32,000. The branch network in Germany will be almost halved from 790 to 450 locations. Commerzbank Bank plans to close 240 branches in Germany this year, and the domestic branch reduction is to be completed in 2022.
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
