They drive Essen through the city and experience all sorts of oddities: Delivery drivers have a lot to tell. Some of them gain followers on social media platforms as a result.
At least since the Corona pandemic, it has become common practice to have food delivered to your home. Be it because you are trapped in your own four walls thanks to quarantine, the restaurants were closed anyway during the lockdown – or just out of laziness. An entire industry has grown out of the food suppliers. Last year around 20 million people in Germany ordered food once or several times a month. However, it is often overlooked that these orders also have to be delivered by someone.
Delivery drivers, so-called riders, are on the road for hours every day by car or bicycle, in all weathers, often under time pressure and poor pay. But some of them also use their job to make a name for themselves online: there are some delivery drivers who are successful on social media. There they take the users with them into their everyday work – and that obviously interests a lot of people.
Delivery driver from London takes users on his tours
One of the most successful food couriers on the internet is Milo Sterlini from London. He wanted to earn some extra money and that’s how he got the job as a delivery driver. Every day he drives an electric scooter through the English capital on behalf of the company UberEats Essen. He films himself and broadcasts his tours on YouTube. At first, the videos were only viewed by a few hundred people, then the 28-year-old landed a hit: in one of his clips, he reported how his e-bike was stolen on a tour and how he found it again.
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Almost 50,000 people now follow his channel “London Eats”. When Sterlini is on the road in London, where there are by no means a few delivery drivers, he is regularly recognized – despite his helmet, writes the online magazine “Input”. Other colleagues, such as the “DoorDashDriver” Bentley Koup (116,000 subscribers on YouTube), are even more successful.
From food supplier to TikTok star
Atlanta Martin, a 21-year-old English woman, also delivers food in London. And just like Milo Sterlini, she is very present on social networks. Martin discovered TikTok as her channel, but also posts her clips on YouTube. A video in which she went on tour with her daughter was particularly popular. “It was pretty crazy, I was wondering what was going on, but I thought I could go on,” she told the Sussex Express. Since then, Martin has been reporting on unusual orders, unfriendly customers and completely normal everyday experiences.
In the meantime, she even earns some money with her clicks on YouTube. She is very happy with her job: She originally worked at Gatwick Airport and saw the delivery trips as an additional income. Martin has since quit his job at the airport. “As a food delivery person, I can choose when I work, how much I work, and earn as much or more,” she says. Success on social media included.
Companies benefit from the range
But what makes the delivery content on YouTube so interesting for many people? “Each shift is different,” says Milo Sterlini. “Every time I drive out, something different happens.” Atlanta Martin is surprised herself: “I would like to know why people like it so much,” she wonders. Martin suspects her success may be due to the fact that there are very few women in the delivery business.
Companies have also discovered the range of their drivers for themselves. The delivery driver is the most important influencer, is a saying among marketers in the industry, which often has a bad reputation for treating its employees well. “It’s free advertising for the delivery apps,” says Sterlini. Hardly anyone wants to provide detailed information on how companies and delivery drivers work together on social media. There are at least unofficial collaborations here and there, as Atlanta Martin has already appeared in a Deliveroo documentary. However, the presence on social media can also go in the other direction: driver Michael Smithson complained in tears about the poor pay in a viral TikTok video last year.
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Watch the video: Many people have already experienced it: You are at home, but the parcel carrier does not ring. Or a package is delivered broken. You can see what rights you have as a customer here.
Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
