Social media users: Instagram and Co. mainly exchange everyday impressions and experiences. But you can also make a living from the platforms, as a TikTokerin calculates.
The TikTok app, the successor to the musical.ly app, has been popular with teens and twens for years. Due to the corona isolation and the associated boredom, the app is gradually becoming more and more popular, even among older smartphone users. Last year it was ahead of Whatsapp and Facebook as the most downloaded app. More and more celebrities, influencers and of course companies are following the trend and creating a profile on TikTok.
TikTok clips on all channels
Even on Instagram, Facebook & Co., you can hardly escape the short TikTok clips. Users often share these across all platforms. At first glance, TikTok looks a bit confusing, but actually the app is relatively simple and has some similarities with Instagram or Snapchat, such as different filters and effects, as well as hearts with which you can show that you like something. You can also comment and share. Most importantly, for the vast majority of users, the ability to create videos quickly and easily is.
The Californian Vi Luong also mainly uses this feature of TikTok and in fact so skillfully that she can now make a living from it, as “Business Insider” calculates, which first reported about her and her purchases through the platform.
Goodbye main job
In a sample calculation for the months February to July of this year, she earned an average of 21,800 US dollars (about 18,600 euros) a month, which made it easy for her to get her previous main job – also in social media marketing – after ten To hang on the nail for months and fully concentrate on the job as a TikTok influencer. She has now achieved her previous annual earnings of around 43,000 US dollars with just about two months of work.
Vi Luong shows in her videos how to look particularly photogenic, how to pose and how to best edit pictures and videos afterwards. The specific ways in which you can earn money with it are – assuming you have a considerable number of followers – versatile. You can be paid directly by TikTok, do influencer marketing (i.e., advertise products as an advertising face), collect donations, do merchandising – for example, t-shirt sales with your own logo -, sell your account with strong followers for a profit or make your own contributions Let sponsoring finance, as “Heise” summarizes.
Vi Luong also managed to generate most of its income through sponsorship. As she revealed to “Business Insider”, she charges between $ 8,000 and $ 10,000 for a sponsored post. With an average of four to seven postings of this kind a month – together with further income from TikTok – she has sixfold her previous annual earnings.
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Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
