However, it is also important to exercise caution. While Netflix’s cheap, ad-supported plan could debut in less than two months, I wouldn’t do it globally. This means that, initially, it would only reach a handful of countries. The complete list is not yet known, although the United States, Canada, the United Kingdom, Germany and France have been mentioned as part of the first to receive it.
For now, Netflix has not confirmed or denied the possible launch of its subscription with ads on November 1. Said date was originally mentioned in a report by The Wall Street Journal on the commercial strategy that the company would be addressing to add advertisers.
The aforementioned media indicated that, according to one of its sources, the company intends that the brands commit to advertising for a whole year, and that they complete the order by the end of September paying in advance. Netflix would have established a limit of 20 million dollars per year for each firm that wishes to advertise in its cheap plan, it was known.
What is known about the plan
Rumors surrounding Netflix’s cheap plan have been in circulation for several months. But the company made it official after a sharp drop in its number of customers.
In principle, what is known is that it would not give access to the entire catalog available on the platform.
Later it came to light that subscribers to the cheap Netflix plan could not download series and movies to watch offline. The first rumor is that the cost of the plan in the US would be between US$7 and US$9 per month.
The idea of the company would be to show no more than 4 minutes of ads for every hour of playback, segmenting them into 15- and 30-second clips. They would appear before and during the series and movies, although not in all of them. This is due to the fact that the original Netflix productions would not show any type of advertising content, although, logically, it remains to be seen if this is finally the case.
Source: Ambito
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