Precisely the price continues to be the spearhead that directs every purchase decision of Argentines, determined the EY Argentina report, which became known in the last hours. Likewise, there are other relevant criteria that vary according to the consumption segment, among which are: the brand, the quality of the product and/or service and even health care, among other categories that determine how Argentines consume.
Purchase criteria: what Argentine consumers look for
The EY Argentina survey was based on 18,000 cases from all over the country. In each category that was used for the survey, there was a common denominator that marks the intention and the reason for consumption: the price. This variable is the one that is imposed when making a decision.
The report covered the following items:
- packaged food
- beauty and cosmetics
- Fresh food
- Dress
- home care
- Technology
- Personal care
- Soft drink
- Product/service quality
On average, 70% of those surveyed answered that the price is the most used variable when making a consumptionthat is, it is the first thing they notice.
In second place, the brand. Behind, it is the factor that after the price, is pointed out to choose a product, in any of the items.
Depending on the type of item in which the consumption is going to be made, these percentages vary. The quality of the product/service lags behind, reaffirming the hypothesis that in Argentina the pocket is the one that marks the pulse of consumers. This is reflected in the concern about inflation and the economic situation, where wages are lagging behind increases.
Electronic commerce and face-to-face: what is the preferred shopping experience for Argentines?
The pandemic forced an increase in online or virtual activities. The e-commerce boom is one of the highest points, with the consequent home delivery. After the cessation of the restrictions, the custom became commonplace and consumers expect to receive the package of their long-awaited purchase instead.
According to the report, with respect to face-to-face consumption, the point of greatest preponderance is that consumers want to recover the experience of the physical environment of the act of consumption, whether in a store, shop or space for that purpose.
online-consumer-electronic commerce
pixabay
At the same time, ecommerce was consolidated as a trend, observing a continuous migration of consumption from physical channels to virtual channels. 47% of those surveyed highlighted that they are visiting physical stores less frequently, 43% that they bought mass consumption products online in the last three months and received them at home by delivery and 71% that they are going to keep (49%) o continue to increase (22%) their online purchases of consumer products in the future.
Hybrid consumer: the balance between the classic and the modern
70% of those consulted want a quick return to normality59% want to make up for lost moments during the pandemic and 45% say they will spend more on experiences in the future.
This new environment, with people in search of new and better physical experiences, but balancing them with the efficiency and comfort of the growing online shopping model, has given rise to the new profile of “hybrid consumer”, which seeks to take advantage of the best of two worlds, and adapt their shopping experiences to their new lifestyle, explains the analysis of the new type of consumer in Argentina.
Search for personal care
On the other hand, health care and environmental sustainability advance as increasingly powerful variables when thinking about and making a purchase. Under this premise, the report showed that 67% of consumers said that they pay more and more attention to details about the impact that the purchased product or service may have on health/environment.
The fear of online shopping, the challenge of ecommerce
In the report, a new paradigm of consumption is seen, especially of electronic commerce. A marked phenomenon was detected in retail and mass consumption companieswhere a process of change in consumers is seen.
The challenge, they indicate, is to effectively address the permanent dissatisfaction events that buyers claim in their online consumption experiences, among which stand out: the cost of shipping, missing or damaged products, lack of stock of products or difficulties in finding products sought, and weakness in customer support or service in the event of shortages or changes, among others.
These items generate uncertainty and consumer criticism, reflected in the report, as one of the novelties of the new shopping user prototype.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
