The domestic advertising market has recovered from the consequences of the corona pandemic. In the first half of the year, the gross advertising value rose by 3.1 percent to 1.97 billion euros compared to the same period of the previous year. This is the result of a current evaluation by the market research institute Focus.
The gross advertising value refers to media tariffs for individual placements without discounts and special conditions. There was growth in all sub-areas of advertising.
The print sector is still the strongest: Here the gross advertising value increased by 0.4 percent to 881 million euros. It was followed by TV with 660 (+5.1 percent), radio with 146 (+6.2), internet advertising with 144 (+1.3) and billboards with 142 million euros (+13.8). Four million euros were advertised in cinemas.
The Wels-based furniture group XXXLutz was the advertising highlight in the first half of the year with 85 million euros. Grocery retailer Spar (57.2) came second, followed by consumer goods group Procter & Gamble (44.9). Spar competitor Billa (42.9) and A1 Telekom Austria (34.5) are behind.
Source: Nachrichten
