The start-up Trivida inspired investors in the city with innovative wheelchair wheels “Den of the lions”. Carsten Maschmeyer, Nico Rosberg and Dagmar Wöhrl promised one million euros – but the deal fell through after the show.
The reinvention of the wheel, an Olympic champion as a brand ambassador and a deal worth millions with three investors – the appearance of Trivida was a highlight in the current episode “The lion’s den”. In the start-up show, the company from Bad Krozingen presented a high-tech wheelchair bike that can be divided into three parts in just a few simple steps.
This should make it easier for wheelchair users to get in and out of the car, as ex-track cycling star Kristina Vogel demonstrated in the TV studio. The double Olympic champion and multiple world champion, who has been in a wheelchair since a serious training accident, supports Trivida as a brand ambassador and, together with the likeable founding trio, was able to win the hearts of the lions.
Carsten Maschmeyer described the invention as “Great moment in the lion’s den”. After a brief consultation, Maschmeyer, Nico Rosberg and Dagmar Wöhrl decided on the show to jointly commit to the required investment of one million euros. Instead of ten percent of the company shares, however, the lions wanted 20 percent. Trivida founders Christine and Wolf Dietrich Pflaumbaum and Christian Czapek agreed.
Trivida and the lions do not agree
But after the show it didn’t work out with the million dollar deal like that star experienced. The deal is due “different views on the strategic direction” between Löwen and founders did not come about, explained a spokeswoman for Dagmar Wöhrl. Nico Rosberg’s team stated when asked: “It was a great pitch with a great and very important product. Unfortunately, after the due diligence, we did not see an opportunity to invest, since Trivida’s existing shareholder and financial structures do not match our investment philosophy.” Due diligence is the careful examination of the legal and economic circumstances of a company before the conclusion of a contract. Trivida founder Christine Pflaumbaum also confirms that the deal has failed, but one has “through the lions we can make great contacts from which we can already benefit”.
The Trivida team had previously made a powerful impression with their pitch on the show. According to their own statements, the founders invested four million euros in the development of the connector system for their Trivida bike. The product is finished, tested and already available for purchase. The founders explained on the program that there is also a health insurance approval and several patents. “We actually reinvented the wheel”said Christine Plum tree.
Breast milk cosmetics and high-tech cat flaps
In addition to Trivida, “Den of the lions”-Broadcast these startups on:
- Next Folder: Two 19-year-old students have come up with a new system for the good old ring binders. Flexible plastic rings should improve handling compared to rigid metal rings.
- Mango Mates: The Berlin start-up wants to make South American mango spaghetti big in Germany
- Memoire Cosmetics: Allows mothers to create a breast milk concentrate from their own breast milk. This should then be used for natural skin care.
- Kitty flap: A high-tech cat flap with a camera and image recognition software. If the cat comes home with a captured mouse, the flap stays closed.
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Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
