Sugar icing for those who don’t like cake and a training device for the pelvic floor: This time the great entrepreneurial spirit did not come up in the “Lion’s Den”. Guest lioness Diana zur Löwen did not invest either – in complete contrast to Georg Kofler.
Diana zur Löwen needed two pitches before she made a small exclamation mark in the group of established Löwen. She presented herself as a test subject for the pelvic floor trainer gatepress available, a kind of air pump that you stretch between your legs. No aha, but rather an ouch experience for the 27-year-old. And she said that she prefers a different exercise tool for her pelvic floor muscles: love beads. The older gentlemen to her left and right reacted with irritation at first and then broke out in hilarity. True to the motto: These young people…
The presented products
- : The wet wipes contain vitamins, minerals and nutrients for plants and are wrapped around the root ball.
- Clever cakes: The do-it-yourself kit is designed to make cake baking easy, even for the inexperienced. The basis is a fondant, which is offered in different themes and motifs.
- Gatepress: The training device strengthens the pelvic floor muscles and is particularly suitable for pregnant women and people affected by incontinence.
- GetMoBie: The banking app not only enables children and young people to make cashless payments, but also introduces them to finance with explanatory videos and quiz features.
- Memonto Stories: With over 1,000 questions, the digital assistant helps users to memorize stories from their lives and record them in a book.
From social media to free TV: Diana zur Löwen
She is followed by millions on Instagram, TikTok and YouTube, has published countless videos and writes books. She has been investing in startups for four years. Diana zur Löwen is an online starlet and all-round talent. But can she also watch TV? The answer is: yes. Noticeably excited and not too excited, she was the youngest guest investor to date, looking for her place in the pride of lions. In her assessments and analyzes she limited herself to her social media expertise. The printed memorial books of Memonto Stories She replied: “I record my life on the Internet.” To the financial clips from GetMoBie She thought: “Why should I pay four euros for something that I can get for free on YouTube?” And with them Gold Leaf Fertilizers she criticized the lack of efficacy studies. “It would be too delicate for me to share this product on the Internet.”
Green deal of the week
“Uff, now a schnapps,” moaned Sabine from Bergisch-Gladbach after her pitch. Her got an investment at the very last second. Georg Kofler clawed at the one-woman startup with the argument: “I believe in the idea that life can be made easy for yourself.” His colleagues, on the other hand, did not see the mega invention in the cellulose soaked in fertilizer. “I can buy liquid fertilizer and cut the fleece myself,” remarked Dagmar Wöhrl, not without reason. The founder cunningly parried: “It’s like an instant soup. Of course I can also cook my own soup.” Kofler offered the super likeable woman in her late fifties the all-round carefree package, of course in duplicate with business partner Ralf Dümmel: “Ralf and I have everything you need.”
The sweetest idea
And Georg Kofler followed up with a typical Dümmel deal. Apparently he wanted to compensate for the absence of his partner, who – like Carsten Maschmeyer – was on break. Similar to the fertilizer blankets was at Clever cakes the founder of the Star, an international business graduate, who was at a loss for answers. The product fell significantly in comparison to her. Sugar icing decorations for cakes – you can do it, but apart from Kofler nobody wanted to invest. And the social chain boss wasn’t exactly burning with conviction either. First he said: “I’d rather order a cake right away and have it delivered to me – and I have no worries.” Later he turned around: “Ralf would have eaten the whole cake.” That had to suffice as a reason.
applause and out
Three products went bankrupt this time. At the life book startup Memonto Stories the lions doubted the jump in sales from 30,000 to 10 million euros promised by the founder – within one year. Georg Kofler: “That is far from reality.” The pelvic floor pump from gatepress Judith Williams found it “too expensive and too complicated to use”. In addition: Approval as a medical device has been applied for – but according to Dagmar Wöhrl, such a procedure is “immensely difficult and takes forever”. The finance and learning app received the most benevolent response GetMoBie. But: The application for recording the show wasn’t even in the beta phase. Nils Glagau: “It’s a hot topic – but also a big game of poker.”
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Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
