Along the same lines, the survey found that 95% of the brands surveyed plan to open another 1,304 POS (an additional 9.1% growth) during the second half of 2022; which, if materialized, would close 2022 with a 19.6% growth in the number of POS and would set an absolute record in more than 10 years.
And he added that, if these plans materialize, by the end of 2022, the total number of active franchise POS in Argentina would exceed 48,000, which means almost double the growth forecast at the beginning of this year.
As far as job is concerned, The report indicated that the brands surveyed created 2,046 new direct jobs, or 7.8% growth versus the end of 2021.
“Again, if we assume an equivalent behavior for the total universe of franchises, we could affirm that during the first half of 2022 more than 16,700 new jobs were created, which would total almost 230,000 as of June 2022. This allows us to infer that they would have already recovered more than enough the almost 30,000 jobs lost during the pandemic, ”said the Chamber.
Regarding the level of activity, 64% claimed to have exceeded the pre-pandemic level, which is very encouraging since at the end of 2021 this proportion was only 1 in 3, the Chamber highlighted.
Completing the panorama, 18% of those surveyed stated that they were at the same pre-pandemic level and the remaining 18% said that they had not yet fully recovered.
Analyzing within the different sectors, In the gastronomic sector -the majority among franchises-, 75% declare that they have exceeded the pre-pandemic level while only 13% say they have not yet recovered it, which contrasts with the 50% who stated that they were in this situation at the end of 2021.
According to the AAMF’s own estimates, based on the survey on the development of new franchising brands during 2021, carried out among the main consultants specialized in the matter at the beginning of 2022, the universe of brands that operate with franchises in Argentina is almost 1,500 and It is made up of 40% gastronomic brands, 23% specialized stores, 10% clothing, footwear and fashion, 7% beauty, health and wellness services, 6% training services and 14% other services.
Great boost to international expansion
According to the report, Argentine franchise brands continue to be strongly oriented towards developing their business in foreign markets. In that sense, The survey showed that, at the end of June 2022, 16 of the 44 brands surveyed, that is, 36%, already operate their business model in other countries with 383 active POS.
Meanwhile, 44% have a presence in the Uruguay, 63% in Paraguay, 50% in Chile, 25% in Spain, 19% in Bolivia, 13% in Brazil and Peru, and 6% in Mexico, Colombia and Central American countries such as Costa Rica , Guatemala and Panama.
It is noteworthy that, during the first half of this year, the brands surveyed opened 53 POS abroad, which is equivalent to a growth of 10% in just six months versus the 9% achieved during the entire year 2021.
Likewise, the survey showed that 48% of the brands plan to open another 133 new POS in markets outside of Argentina in the next 12 months, with neighboring countries leading the preferences and 38% of the brands interested in developing in Spain. .
Source: Ambito
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