The branches of the chain will respect the format and distinctive aesthetics of the pharmacy brand, adapting the physical space to local regulations. The offer of exhibited products and the provision of services will respect the company’s commitment to be a link agent between the community and health.
“We have an innovative vision that points to the long term, with a specific focus on the growth and development of associative models that allow us to integrate with existing actors, who share and enhance our purpose of generating opportunities and new experiences of well-being for the community. From the association with the investment group IBF Negocios, we seek to contribute our know-how to help improve the service experience of pharmacies, adding attributes that have been highly valued by our customers and patients. We are very excited to arrive in Uruguay, a country with great human talent that will allow us to address new challenges, while generating genuine employment opportunities for the local community”, said Sebastián Miranda, CEO of Farmacity.
For their part, from IBF Negocios they highlighted that “we are very happy with the agreement that will strengthen our FarmaGlobal network and that is complementary to our strategy of developing new businesses in Uruguay. We trust that the successful Farmacity model will be replicated in this country to offer a greater offer in terms of health, well-being and healthy eating for the local market and that it will be the first step on a path of growth for all”, said its Director. General, Hugo Benedetti.
IBF Negocios is a Uruguayan investment group that develops businesses in various sectors of the economy such as: agribusiness, retail, food, veterinary market, among others. With a track record and experience in investments, he has more than 11 years managing operations in various areas of the real economy. The investment group has 15 operations in operation, with annual sales of 115 million dollars.
Farmacity is an Argentine company with more than 7,000 employees throughout the country that, since its founding in 1997, has established itself as the largest employer of pharmaceutical professionals.
With 250 pharmacies distributed in 15 provinces and the Autonomous City of Buenos Aires, it is currently the main medicine retail company and a benchmark in health and wellness issues. Since 2013, it has developed new formats: Simplicity, a multi-brand store of beauty, fashion, home, personal care and entertainment products that already has more than 300 stores in all its formats; Get The Look, an exclusive cosmetic space created especially for women’s beauty and care that already has more than 20 stores in CABA, GBA and Mendoza; and The Food Market, a new proposal that provides a comprehensive solution in healthy eating.
Source: Ambito
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