“Mother’s Day is the second most important commercial date of the year. The prices of goods and services with the highest sales projection are those that have had the greatest price variation, including clothing, footwear, wines and flowers. The expectations on the part of the trade are very important for this holiday at a time when retail sales according to the CAME had a drop of 2.1% year-on-year in its last measurement“, pointed out Damián Di Pace, Director of Focus Market Consulting.
The next most chosen thinking of mom’s gift is the item Footwear, which, as we can see in the image, had an accumulated increase (2020/21/22) of 243% (Stilletos) where only in the last year the percentage increase is 127%.
“In a context where inflation does not yield, the rise in interest rates has modified the cost of financing with a credit card for Argentines. According to FECOBA projections Sales for this day will be 36% in shopping centers on streets and avenues, 27% in Shopping, 22% in electronic commerce, 8% in supermarkets and 7% in outlets with an average spending projection of $7,500.added the economist.
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In the event that the choice for mom’s gift is the Technology category, a mid-range cell phone had an accumulated increase (2020/21/22) of 123% and in the case of a mid-high-range tablet a 130 %, where only in the last year the percentage increase was 73% and 84% respectively.
“Mother’s Day occurs in a month where inflation does not subside and the private and unregistered salary loses against the variation in prices. For its part, the month of October will be a record in increases in services that will beat the variation in prices of goods, subtracting consumption capacity from an income that will not be able to compensate for the additional current spending of Argentines. This has motivated the commercial channel to offer promotions, discounts and financing options to stimulate demand,” he concluded.
Source: Ambito

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