Tomorrow, Friday, the group with its headquarters in Sattledt will bring its own brand Rettenswert to its branches. Both companies announced this yesterday, Wednesday.
These are types of fruit and vegetables that do not normally end up on the shelf because of their shape, size, degree of ripeness or quantity. Unverwastted processes these into spreads, pestos and chutneys, and Hofer is a sales partner.
The food retailer and the start-up founded in 2014 are primarily targeting the beginning of the value chain with fields, logistics and production. The new cooperation does not include fruit and vegetables that are left over in branches. This received social institutes, it said at the request of the OÖN.
Almost half ends up in the garbage
According to environmental protection organizations, 176,000 tons of fruit and vegetables are thrown away in agriculture every year in Austria because they fall outside the norm. 40 percent of all food does not make it from the field to the household, it ends up in the garbage first.
With the first tranche to Hofer, around 100 tons of food were saved, say Unverwasted founders Cornelia and Andreas Diesenreiter. The grocer wants to add new products to its own brand “depending on demand”.
Source: Nachrichten
