In print media and with the broadcaster ServusTV, the world view of the entrepreneur was disseminated in addition to sport. And almost all titles received Latin names: “Terra mater”, “Carpe diem”, “Addendum”, “Servus”, “Pragmaticus”. Since 2007, the “Red Bulletin” has been the most suitable for advertising the stimulating drink. It opens up the world to its audience away from everyday sporting and cultural events.
“Carpe diem” evokes harmony in the interplay of movement and relaxation. In contrast, the investigative brand “Addendum” should research what is missing in other media. Due to a lack of success, it was discontinued in 2020 after three years.
Red Bull’s media arm is swimming against the supposed mainstream, especially at ServusTV. In 2007, SalzburgTV was transformed into this channel, where Mateschitz’s intimate Ferdinand Wegscheider, as boss, shakes up the facts until everything smells like a conspiracy. Right-wing political positions and questionable scientists are not only popular guests during the pandemic. The station is particularly popular for its sports content (Formula 1, soccer, tennis).
Source: Nachrichten
