In 2021, more than 9.8 billion cans were sold, and group sales grew by 23.9 percent, from 6.307 billion to 7.816 billion euros. The group has around 13,600 employees in 72 countries worldwide. With the meteoric rise, company founder Dietrich Mateschitz became a billionaire. The US magazine “Forbes” listed him as the richest Austrian. In 2020, Red Bull paid around 405 million euros in taxes in Austria as a group.
One question keeps popping up: What does Mateschitz’ death mean for the widely ramified empire? What’s next and will the balance of power in the Red Bull group possibly shift? Because even if Mateschitz had a largely free hand in his decisions from the very beginning, he did not hold the majority in the group – but the Yoovidhya family from Thailand, with 51 percent. It was always clear: As long as Mateschitz is alive, nothing will change in the power structure. However, it is questionable whether this will remain the case. It is considered unlikely that the well-connected Yoovidhya clan will place the fate of the group in the hands of Mateschitz’ 30-year-old son Mark, who has only been operationally active on the sidelines so far. Internally, however, it is doubted that there will be a rapid strategic change of course, since Red Bull generates hundreds of millions of euros in profits for the owners every year.
Source: Nachrichten
