In relation to the event, Etcheverry predicts that the sector electro will exert strong traction on sales. One of the strong points will be the televisions in anticipation of the World Cup in Qatar.
On the other hand, he considered that items such as “Beauty”, “Auto parts”, “Construction / Home”, will have a great performance during the 2022 edition since in recent times they have been among those that have grown the most. “Another significant trend is going to be in the ‘Direct to Consumer’, or D2C, that is to say that we expect there to be a strong commitment to direct sales to the final consumer by manufacturers or brands”, he warns.
sales level
Analysts from the ecommcer sector predict that CyberMonday sales will exceed the combined effect that the rise in the dollar, inflation, the rise in credit and the clamp on imports may exert on its performance.
Market expectations regarding the event find their arguments in what happened in the first six months of 2022. It is that during said period electronic commerce reached a new record turnover, moving $1,090,488 million73% more than in the first half of 2021. Revenue growth beat year-on-year inflation, of 71% in that period.
“We are optimistic in relation to the metrics that we expect for our clients and for the entire ecosystem. However, we warn that the performances that can be projected always refer us to general and average numbers, each brand then has the task of preparing to capture as much of that expected growth as possible”Etcheverry clarifies.
From VTEX they consider that the mantra that groups the main recommendations for an ecommerce store to be successful on CyberMonday can be summed up in three words: “Plan, configure and test”.
Likewise, they point out that it is a key date to attract new clients and retain those already known. Being able to plan, configure and test in time will help to have the greatest success and avoid risks, which will later translate into a positive campaign for the brand.
Source: Ambito
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