On the other hand, financing options appear as a factor chosen by consumers. According to this survey, on Cyber Monday 2022 35.9% of purchases were made in 6 installments. Second, the 12 installments they are the most chosen by 19.3%.
When studying which are the most popular products in this edition, a first survey determined that they are:
Most searched categories
- Sneakers
- air conditioners
- refrigerators
- Cell phones
- televisions
Most clicked products
- Air-conditioning
- Cell phones
- Sneakers
- Trip to Rio de Janeiro
- Trip to Bariloche
“We continue to affirm that the cosmetics and beauty sector continues to establish itself by leaps and bounds in electronic commerce. In our case, more than 70% of purchases are made with mobile devices, with the app that we relaunched a month ago being the protagonist of transactions.” , explains Santiago Del Giudice, Ecommerce Manager of Natura Argentina
Top 5 best-selling products in Natura:
- classic kaiak
- free humor
- Tododia Pink Mango Spray
- Homem Cor.agio
- Biography Subject
The brand joined this Cyber Monday with discounts of up to 50% off on its perfumery, body, makeup, face and spare parts products. It will also have 3×2 and 2×1 throughout the site, exclusive promotions from its renewed APP and free shipping on purchases over $6,500. Additionally, those who purchase products from its Believe to See line will obtain an extra 10% discount and free shipping on their purchase (cumulative with current promotions and all event coupons).
Source: Ambito
