Production at the main plant in China is currently being affected by Covid restrictions, Apple said on Monday night. The factory runs with significantly reduced emissions. This will mean longer waiting times for customers. Apple traditionally does its biggest business in the Christmas quarters – and even usually displaces Samsung from the top position in the smartphone market. Both the iPhone 14 Pro and the larger iPhone 14 Pro Max are affected by the bottlenecks, Apple said.
The models are not expected to hit the market until September along with the iPhone 14. Among other things, Apple equipped the Pro versions this year with significantly better cameras than the basic models – and according to market researchers they are correspondingly popular. The demand is unbroken, stressed Apple. The delivery problems should also affect the business figures.