The local business had been affected by the restrictions on imports and sustained itself for some years with the focus on after-sales service for its vehicle fleet.
The Simpa Group has, through its motorcycle division, two industrial plants where motorcycles of five well-known brands are produced and sold in more than 70 official dealers throughout the country. This acquisition allows the company to consolidate a local offer of 13 international brands.
This year, the Simpa Group officially inaugurated its plant, with 35,000 covered m2 located on a 125,000 m2 lot, in the Pilar Industrial Park, province of Buenos Aires, which required an investment of more than 35 million dollars, where 100 direct collaborators already work. In this new plant, different models are produced for the Motor Vehicles division, as well as welders, generator sets and vacuum cleaners for the Gamma brand of the Machines and Tools division.
Currently, it has logistics centers and industrial plants strategically located in the Pilar Industrial Park; in the Industrial Park of Campana; in the Garín Industrial Park and in the Province of San Luis. In total, the Simpa Group employs approximately 350 people directly and 1,200 indirectly.
Martín Schwartz, director of the Simpa Group, emphasized that “this acquisition aims to promote the strengthening and reactivation of Harley-Davidson in our country. We celebrate that this iconic brand continues in Argentina and that all jobs will be preserved. Among other projects, together with the Harley-Davidson Motor Company, we are drawing up a national expansion plan with new points of sale and -above all- services”.
In addition, Schwartz highlighted that “at the beginning of 2023 we will be relaunching the brand with a package of novelties in terms of models and also new categories hitherto unexplored by the brand in our country. We are confident that under our management Harley-Davidson will regain its relevance in the local market.”
Source: Ambito
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