When the Japanese car manufacturers conquered the German market

When the Japanese car manufacturers conquered the German market

China’s automakers want to go to Europe. Does history repeat itself? When Japanese cars came to Germany, they were smiled at first. Then sheer fear followed in the industry.

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The backdrop could hardly have been more German: Sōichirō Honda, the ingenious founder of the brand of the same name, chartered a Rhine ship near Koblenz in 1963 to introduce Germans to Japanese cars. He had brought a nimble convertible with him. Those invited smiled at the car: the S500 drove the rear wheels via chains that ran through an oil bath. That’s how it is when a motorcycle company wants to build cars, they say.

Source: Stern

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