Because the DFB team ultimately decided not to wear the “One Love” armband at the 2022 World Cup, Rewe turned its back on the DFB. Now the logo of the supermarket chain is disappearing from the sponsor wall.
After sponsor Rewe withdrew, the German Football Association replaced its logo on the billboard in the national team’s World Cup media center in Al-Shamal with the “One Love” symbol. The retail company Rewe had ended its cooperation with the DFB due to FIFA’s decision to ban the wearing of the “One Love” armband. The contract with the DFB would have expired at the end of the year anyway. The “Bild” newspaper first reported on the change on the billboard on Friday.
Only Rewe announces as a sponsor to the DFB
All other sponsors continued their cooperation with the DFB and supported the association in the dispute with the world football association over the symbolic captain’s armband. The daily press conferences of the DFB players are broadcast from the media center. The players and coaches sit in front of the billboard with the sponsors’ logos.
Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
