The specialist clarified that “the survey was carried out on the turnover and not on billing volumes, to avoid false indicators”.
In this regard, the work showed that the The weighted average increase among all items climbed 19.7%, a general level. In detail, the survey highlights that the clothing, headed by shirts and shorts of the Argentine team (both originals and replicas), together with the official balls of the contest, lead the list, with a rise in 24.1%.
Secondly, there are the products of cotillon (balloons, horns, face paints and garlands) with a 22.4% increasewhile they appear completing the podium the household items and electronics (armchairs, radios, cell phones and smart TVs), with an increase of 19.3%.
In fourth place bakeries are located, local supermarkets and large supermarkets with an increase in sales 17.7%focusing the sales of the item on snacks, invoices, biscuits and cakes for the previous or post game.
Meanwhile, the item gastronomic integrated to bars, cafeterias, grills and restaurants stayed with him fifth placeregistering an increase in the presence of consumers of the 15.2%above all, among those who consume to be able to watch the games in the halls and those who gather for the festivities (not only from Argentina, but also from other communities residing in the country).
Meanwhile, the penultimate position on the list corresponds to the pyrotechnics and fireworkswith average increases of 14.7%while finally the sale of light blue and white fabric (for making flags and other representative garments) increased by 4.8%.
On the other hand, the study indicates that, during the studied date, there were average price increases (in all the mentioned items) of the 14.9%.
However, the work highlights that sincreases in consumption in all the aforementioned itemscomparatively with the period prior to the start of the contestbut, on the other hand, if they compare the indices with those obtained during the russia world cup 2018it is observed that some items went down.
It is the case of the sale of televisions and cell phoneswhich register a 33.5% drop regarding the last world cup, like the purchase of sportswear that fell 21.2%. There is also a drop in the fields of party favors and pyrotechnicswho registered a average drop in sales of 24.2% due to the impossibility of replacement (due to import restrictions) and in the bars and restaurantswith a decline in the consumption of 18.6%, as a consequence of the hybrid work modality and the time of year, which invites many more meetings at home.
For his part, there was some items that did increase compared to Russia 2018. It is the case of snacks who went up between a 9.5% (first brands) and a 3.7% (alternative brands), and of the beers (between 5% and 8% depending on brand and quality).
According to Calvete, the rise in consumption, compared to previous months, corresponds to “a natural effect against football competition most important in the world”, although he also explained that “the drop compared to the contest that was held in Russia It is due to the superlative inflationary scenario that the country has been going through and that transcends any event.”
Finally, the head of INDECOM pointed out that “in this 2022, the World Cup is unprecedented, because it is played in summer and there are many people who work from home (it is the first to be held post-pandemic), which led to many more meetings in the previous and post partiesnotably altering consumption habits”.
Source: Ambito

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