Customers don’t like price increases, so many manufacturers prefer to save on the content. It comes down to the same thing, but it’s not as obvious. The Hamburg consumer advice center takes a close look and regularly chooses the “deceptive package of the month”.
Two years ago, the Leerdammer manufacturer Lactalis advertised its cheese with the slogan “+1 slice, permanently more”. Now the disc is gone again. “Promised, broken”, criticizes the . The contents of the pack shrank from 160 to 140 grams, while the price rose from 1.99 euros to 2.49 euros. The bottom line is a price increase of 43 percent. Lactalis justifies the price increase with “dramatically increased” milk prices and higher costs for packaging, electricity, gas, oil and transport.
Illustrious series of deceptive packages
The Hamburg consumer advice center has already denounced many well-known manufacturers as deceptive packaging of the month. The chocolate Santa Claus and the smiling bunny from Milka were among them, as well as the pasta sauce Miracoli or muesli from Dr. Oetker. Milka manufacturer Mondelez also criticized consumer advocates for moving away from the 100 gram standard size to 93, 87 or 81 gram bars and shrinking some 300 gram bulk packs to 270 or 280 grams.
Once a year, the consumer center has five candidates vote on the deceptive package of the year. Homann’s paprika sauce was awarded the negative prize for 2021. Our photo series shows other deceptive packages from the past few months.
++Here you will find deceptive packs from the industry that are still on the supermarket shelves++
Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
